As a doctor, a medical website is your best digital marketing tool. This “digital billboard” acts as the base for your prospective patients. Sadly, healthcare practitioners occasionally fail to see the importance of a well-designed medical website. A doctor’s website can be a great way to sell and market their services, turning potential clients into confirmed appointments and patients.
We looked at several elements that made up the best medical website design and filtered out the 6 most crucial ones. You can use these tips on your healthcare website to ensure it is built to bring in new patients and help your practice grow.
Your website is the digital reflection of your medical practice. Your medical website should highlight what you do as a doctor and how you help the patients who come to your clinic or hospital.
Your medical website will act as an easily accessible resource for your patients. It will give them access to features that let them order medications, set up appointments, and get important information and updates. When creating your medical website, think about how you want to represent your practice and how you want your audience to react.
Your practice website must be mobile-friendly in 2023, as well. It should be designed to adapt automatically to fit any viewing device. No matter the device users use to access your content—desktops, laptops, cellphones, or tablets—your patients should have no trouble. Mobile devices account for 60% of all website traffic; therefore, adaptable design is essential.
Ensure your font sizes are large enough and the navigation buttons are size-compatible. Make sure your menu is user-friendly for those using phones and tablets. If a potential patient visits your website on their phone only to discover that it does not work correctly, you will lose them immediately.
A good SEO strategy and keyword research are essential for your medical website. The top medical website design companies are aware of this and incorporate it into their designs. There should be extensive keyword and competitor research before generating a website’s content.
You must know what your target audience or prospective patients are searching for! Extensive keyword analysis should be done with local SEO in mind. It will help your practice and medical website rank highly on search engine result pages (SERPs).
You should know exactly which services your potential patients are most interested in. Not every procedure or service you provide must be listed on your home page. Pick three to four services or treatments that make your practice stand out from the others.
Consider this an opportunity for sales to expand high-profit treatments or a USP (unique selling point) that will draw in new patients.
Visitors to your website should be able to see that your medical services are dependable and that your treatments are reasonably priced. But how can you be guaranteed high-quality treatment with a quick recovery at a reasonable medical cost?
The only way to accomplish this is by incorporating reviews and patient testimonials. Include them on your homepage and draw attention to them. These testimonials will help your visitors develop trust and credibility in your practice.
A home page with a video or photo slideshow is more engaging than one with only text. Text content might perform poorer than images and videos in views and shares. A medical website with visual content will perform better in 2023.
When incorporating videos, ensure appropriate file sizes so the page won’t load slowly. A non-animated site is significantly better than one that fails to run correctly on a device that doesn’t support the technology; therefore, avoid designs that enable Flash. Also, abundant images and videos may obscure the direct message and make it more difficult to access. Please don’t overdo it with the graphics in your design.
Your medical website must have a blog for its healthcare marketing strategy. Your medical practice’s content marketing plan will be built on a blog, which will also bring in free traffic and help with local SEO and other things. No business would claim that they did not wish to rank highly in Google search results. So make sure you upload and update blogs regularly on your website.
SEO and content marketing work together. The only way to establish a good medical SEO strategy is to write blog posts with interesting content that patients want to read. A blog page is essential to a local SEO strategy and to get more people to visit your website every month.
You can use these tips on how to design a medical website to make it work better and bring in more possible new patients. Always remember to look at your website from the patient’s perspective, taking into account what they deem vital and what details they require to choose you and make an appointment.
SRVATECH is your one-stop shop for all digital marketing solutions. We have a team of experts to provide you with one of the best web design services in Dublin, Ireland. We have successfully designed websites for several professionals and industries all across the UK. We can help you incorporate all these practical suggestions – and more – into your medical web design. Contact us today to find out how the best medical web design in 2023 can help your practice grow.